DOGDOGDOG was proud to be contacted by Harbor Picture Company, asking if we wanted to animate as part of their 2025 Spicy McNuggets campaign for McDonalds.
The project required our team to stick to a playful brief, whilst maintaining the colour palette and assets that we globally associate as the iconic McDonalds branding.
The advertisements were broadcast on television and online, and we used our creative expertise to enhance the original brief, bringing innovative ideas to elevate the retro concept.
CREDITS
Agency: Leo Burnett
CCO: Mark Elwood
ECD: Andrew Long & James Millers
Agency Producer: Kate Reynolds
Copywriter: Matt Wood
Art Director: Tom Loveless + Mickey Shu-Ting Chan
Designer: Tomek Drozdowski & Harry Ingrams

Production Company: MJZ
Director: Joy Kilpatrick
Producers: Daniel Gay + Spike Elwood

Harbor // VFX, Sound, Colour
VFX Lead: Joseph Tang
Senior VFX Producer: Hannah Jarrold
CD, Design: Oliver Davies
Animator: DOGDOGDOG Studios
Colourist: Alex Gregory
Sound Design & Mix: George Castle & James Benn
Additional Sound Design: James Cobbold
EP, Sound: Savannah King

Editor: Rebecca Spaven
Edit House: Marshall Street Editors
Edit Producer: Lola Cookman
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