Working in collaboration with Reddit and Illo Agency, we joined forces with the great animation studio Ugly Duck to help create two animated ads to promote Pamper’s new product, the ‘Cruiser 360’. We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit contributors.
It was a joy to develop such a fun and action-packed concept, pulling in retro gaming and cartoon references which all added to the overall appeal and nostalgic impact of the piece.
Pampers Poooweeeerrr!
Film 1
‘The cosmic polar bear’
Film 2
‘Cowabunga’
Credits
Direction - Annie Lashmet (Reddit)
Creative Direction - Samuel Murdoch
Illustration - William Luong
Animation - DOGDOGDOG Studios & Joao Rocha
Sound Design - John Valledy
Production Management - Thomas Allen (Illo Agency)
Design & Animation Assist - Samuel Murdoch